Our story, born out of love and quarantine boredom.

Maggie Wags Collar Co. was started in memory of my first dog, Maggie. Maggie embodied everything I want this brand to represent: she loved life no matter the circumstances. Now, the face of the brand is my rescue dog Ellie, who, like Maggie, enjoys every day with a positive outlook. We hope you and your pet love our products and embrace the Maggie Wags Way!

Meet the Team

Lucy DesJardins, Owner

 

Lucy started Maggie Wags at 3am in late May of 2020. She was out of work, done with school, and stuck in the house because of, you know, the global pandemic happening outside. Having already injured herself in her first two attempted hobbies (clogging and contortion), she decided to try an, erm, less dangerous outlet. She thought collar making would be fun, given that she had always bought her dogs and cats new collars for every holiday, season, occasion, or for no reason at all, and keeping up such a wardrobe for her pets was getting costly for a poor college student. That night, she designed a logo, had business cards made, built an Etsy site, and ordered all the supplies needed—all before actually making her first dog collar!

A year later, Lucy was booking craft shows and markets left and right, selling collars and leashes both online (around the world!) and in person, and building lasting relationships with the fantastic maker community of WNY. In her free time, Lucy enjoys studying animal behavior, learning to speak French, and playing with her dog, Ellie. She also likes to pet all the dogs.

 

Ellie, Mascot/Model

 

Ellie is Maggie Wags’ mascot! And no, she’s not actually pink 😉 She also acts as Chief Collar Model. Originally from Jasper, Texas, Ellie is a rescue through Buffalo Underdogs Rescue. When she first came to her forever home, she was afraid of everything: potted plants, grocery bags, and basically everything that was somewhere that it wasn’t supposed to be. But over time, her confidence has grown and she has become a lot more brave, even coming to some of Maggie Wags’ in person events and greeting customers, both human and canine alike! She is the favorite sales girl and enjoys getting paid in pets and pup cups.

In her free time, Ellie enjoys watching birds, playing with her sisters, and watching Pit Bulls and Parolees.

 

Sarah, Right Hand Woman

 

Sarah is Lucy’s sister and has been Maggie Wags’ support system since day one. A CPA by day, Sarah provides financial assistance and tax advice to the business. She frequently assists at events and covers for Lucy when she overbooks herself (which is often). Maggie Wags would have fallen apart long ago without her help.

In her free time, Sarah enjoys reading, doing puzzles, and cuddling with her dog, Ellie.